5 Simple Selling Steps

Posted by admin on Dec 11, 2007 in Personal Development | 0 comments

5 Simple Selling Steps. We are always selling! Whether at home or in business, life is about selling and it’s about ethical persuasion. Unfortunately there’s also some un-ethical persuasion that goes on too! And frankly that’s a danger for all of us! But hopefully, the more you learn about the persuasive process the better you are at selling your own ideas, but you’ll also beware of who is trying to persuade you! After that, you let your logic decide how ethical or how realistic the proposition is! 1.Get Their Attention- A headline in print, a powerful
opening statement when speaking to a large group, or a strong
benefit oriented question directed to an individual is key when
beginning the persuasive process. 2.Inspire Confidence- Don’t brag! But tell of your credentials.
More importantly show proof of your credentials through your own
success and the success of your happy clients. 3.Educate in a simple way- Tell your story in a simple and
easy to understand way so you not only make others feel as
though they “get it” but help them relate to you. Remember to keep it simple! Many people lose the persuasive battle by causing the other person’s eyes to glaze of over from confusion! 4. Arouse Desire- Paint them into the picture of
getting involved and let them connect with what you can do for them. More importantly show them what you can do for them and let them experience it at an emotional level! 5. Volition- Tell them what to do next
so they can begin making their lives better. In other words “close the deal” and get them to make a decision. They also need to do it now, if there’s too much time to think it’ll never get done. Each of us has too much to think about so never expect a “think it over” to come back latter. Sometimes they do, but don’t expect it!
These 5 principles apply in print, giving a speech,
or selling one to one. The best part about them is they can
come natural to anyone who truly believes, not only in their own
cause, but what their cause can do for someone else! Now let’s wrap up on the whole ethical thing. 

First of all, it’s a two way street. You have to be keen on guarding against being persuaded un-ethically. The biggest problem and what causes everyone to feel like they were misled is the notion of promises. What someone promises and what they actually deliver, that’s it, nothing else! For your own sanity never promise what you can’t deliver! For your protection ask the other person how they will be delivering on each of there promises!

Copyright 2007 Michael Dolpies     

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