Marketing Lessons From La Cosa Nostra
Tweet By: Michael Dolpies When you grow up in South Philadelphia and end up as a ‘Legit’ businessman, like me, you can’t help but develop a sort of interest and fascination with La Cosa Nostra (another word for Mafia). When I was twelve, back in 1992, I watched as a brutal war between two ‘families’ played out. Bullets sprayed just two blocks from my middle school in an attempt to ‘whack’ Joseph ‘Skinny Joey” Merlino and his closest confidant. Merlino lived and ended up...
read moreExpectations
Tweet Confident Expectations “Your world is either good or bad between your own two ears” – Zig Ziglar Here we go back to the matter of point of view. Besides being vitally important, it is the one which is likely to give the student the most trouble. We have been trained, partly by media, to look upon the world as being like a wrecked ship. Utter destruction is inevitable. The most that can be done is to rescue, perhaps, a few of the crew. This view teaches us to consider the...
read moreHow to Easily Stand Out
Tweet Dependability – The Need for Speed – And – Standing Out By: Mike Dolpies I learned from Kevin Hogan that trust is the ultimate short cut in the persuasive process. When people trust you the rest is easy. One way to establish trust is to be dependable. Dependability breeds trust. If someone constantly let’s you down then of course- how the heck can you trust them. Once they let you down or prove themselves “un-dependable” even once, the trust begins to evaporate. In...
read moreThe gritted teeth theory of success and why it’s total BS!
Tweet The gritted teeth theory of success and why it’s total BS! By: Mike Dolpies- www.AskMikeD.com Of course there is a price for success, just as there’s a price for failure. There’s a price for everything! But when is the price not worth it, when do you throw in the towel and stop gritting your teeth, working sixteen hour days and driving yourself crazy? Are you a quitter if you get off of a sinking ship of which you are not the captain? Are you a quitter if you finally give up on...
read moreDirect Mail List Segmentation for BIG Results
Tweet Direct Mail List Segmentation for BIG Results By: Mike Dolpies With inflation on the rise and the economy still in a sluggish pattern it is more important than ever for businesses to laser focus their marketing. “Blanket” marketing is usually not a winning strategy unless you’re talking about big time brands who could afford to do it. Businesses that are no where near the level of “big time brand” (and that’s most business) must play good odds. To stack the...
read more