Direct Mail List Segmentation for BIG Results

Posted by admin on Aug 5, 2008 in Selling | 0 comments

Direct Mail List Segmentation for BIG Results

 

By: Mike Dolpies

 

 

With inflation on the rise and the economy still in a sluggish pattern it is more important than ever for businesses to laser focus their marketing. “Blanket” marketing is usually not a winning strategy unless you’re talking about big time brands who could afford to do it. Businesses that are no where near the level of “big time brand” (and that’s most business) must play good odds.

 

 

To stack the odds in your favor so that your marketing can bring in the results you want it is a must that you manage tiny segments of your customer and prospect lists. To help get you started with targeting your lists for better results here’s a look at the multiple lists you should be managing in your business.

 

 

List one, Cold- If you have no one on your mailing list and no customer data base you’ll have to get yourself a cold list. A cold list is simply a compiled data base of likely customers.  You can sort it by age- income- zip code- you name it. The first question you ask with a cold list is; who do I want in my as a customer? Then you get ‘em with effective direct mail and marketing.

 

List two, Semi warm leads- Here’s the key: You need to collect everyone’s contact info. It is fairly easy to do so. The names of people you have come in contact with through other marketing efforts end up on this list. You send these people direct mail that refers to the run in you had with them. You can mail them special promotions once each month.

 

List three, Prospects- This list is made of people who have taken a step toward you. Meaning, they called about services, they walked in, or they raised their hands at some point and expressed interest. Two important points: You must always collect the contact info of anyone who steps up and says; “I might be interested!” Then you must keep in touch with them through direct mail.

 

List four, your current customers- People that have recently purchased from you are most likely to purchase again. If you want to segment them further separate them by buying habits or categories. So if you were marketing a restaurant and some of your customers were seniors you can easily segment them out further.

 

List five, your past customers- You need to have a minimum expectation of customer frequency. And if it is not met then you need to be wondering “where the customer is?” In most cases they simply forgot about you – so do some marketing to get on the top of their minds.

 

 

When you begin to tighten up your focus you really can get more return on your marketing dollar and efforts.

 

 

My name is Mike Dolpies and my company, Ocean View Publishing, LLC helps businesses of all sizes grow quickly using:

 

• Direct Marketing Secrets
• Powerful Copywriting
• Can’t Lose Multi Step Marketing Campaigns
•  Easy No Pressure Selling and Persuasion Principles and more

 

 

I started my fist business when I was just eighteen years old, just six months out of high. I’ve invested $1000’s in my own “street smart” business education and earned a Master’s Degree at the School of Hard Knocks.

 

 

Call me at 267-992-2970 or email me at Mike@AskMikeD.com and we’ll see- No Obligation to You, if your business can duplicate my many success and avoid my embarrassing failures. If you feel as though you can profit from my victories as well as my defeats and you’re the kind of client that I’d like to work with then the possibilities are endless!

 

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copyright 2008 

 

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