The Wrong Way to Market
Tweet It’s funny how great teaching examples come from both correct and incorrect principles. Last week I got an email from a woman who I didn’t know. The only reason it caught my eye was that it was the second or third email I had received from her in a couple of weeks. Now- I am on a lot e-newsletter lists- but I knew that I had not subscribed to receive emails from her (like you’ve done with my emails). So I figured I’d open the email and find some Bad Marketing lessons to...
read moreThe 3 Fundamentals of Direct Mail
Tweet Every direct mail marketing piece must be strong in the following three basic areas… 1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers is to put a dollar value on everything you do anyway with a new customer. If you always do a “free estimate” or a “free consultation” put a price tag on it this...
read moreAlmost a Marketing Victim But Saved at The Last Minute
Tweet Here’s a story about some key mistakes that your New Hampshire Small Business can not afford to make in this tough economy. Read on so you don’t end up a “Marketing Victim.” Yesterday I got a call from a prospective client. The voice on the other end informed me that he was just about to approve the final “proof” of a direct mail piece. But his gut was telling him that “something just wasn’t right.” And the story begins… I asked: “What is your gut...
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