The Wrong Way to Market
It’s funny how great teaching examples come from both correct and incorrect principles.
Last week I got an email from a woman who I didn’t know. The only reason it caught my eye was that it was the second or third email I had received from her in a couple of weeks.
Now- I am on a lot e-newsletter lists- but I knew that I had not subscribed to receive emails from her (like you’ve done with my emails).
So I figured I’d open the email and find some Bad Marketing lessons to share and sure enough I was right! She was basically SCREEMING at me to attend some- “Go green save the planet event.” Now I’m all for preserving our environment! But I was wondering, as I looked at this email, why she was emailing me?
I mean I didn’t ask to receive these emails. I didn’t opt in at her website. I don’t belong to any “go green” clubs that might be endorsing this woman. So I figured that she must have gotten my email address off of my website or from the listing I have with the local Chamber of Commerce. That is a NO-NO btw!
I am really busy these days- but something compelled me to ask her how she got my email address. Maybe because the Gods of Bad Marketing Lessons were smiling on me that day, who knows??
So I hit reply and politely asked her. Then- it must have been true- the Gods of Bad Marketing lessons were smiling on me… She emailed back and said…
“I’m not sure how I got your email address but you should come to my blah blah event!”
A-Maze-zing! Really bad Marketing in the Flesh!
Because you’re reading this you probably don’t have to be told what the lesson is here… But in case you’ve passed this on to someone who needs a good kick in the pants when it comes to marketing, here goes…
Marketing and Persuasion are about putting systems in place that attract your best prospects to you so you don’t have to get out there and “convince” people. End of Story!
If you’ve yet to check out my “Shortcut to Persuasive Power” go to…
http://www.revealtheshortcut.com/shortcut.html
Because you can get sage of advice on persuasion and marketing from 9 world class experts. Plus there’s some other extras thrown in.
Talk to you soon!
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