The Power of Informational Persuasion
Tweet Informational persuasion is powerful tool in the world of influence. In this article you’ll discover what it is and how you can use it in your business. You’ll see how it can be used to produce both positive and negative results. First of all, what is, “Informational Persuasion?” Informational Persuasion is simply defined as the use of information to persuade and influence a group or individual’s thoughts, actions and behaviors. The yin and yang of Informational Persuasion...
read moreWhy Words Matter
Tweet Of course I might add – that they must be the RIGHT words. Anyway… I wanted to share with you a little bit about my Friday morning. I volunteer by sitting on the marketing committee for a local organization. This organization had to choose a new logo for their new identity. All of us volunteers had to choose the best logo, it wasn’t easy. There were about 44 submissions. The ones that were really bad got axed first. Then – out of the finalists – came the winner. And...
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