Why Words Matter
Of course I might add – that they must be the RIGHT words.
Anyway…
I wanted to share with you a little bit about my Friday morning.
I volunteer by sitting on the marketing committee for a local organization.
This organization had to choose a new logo for their new identity.
All of us volunteers had to choose the best logo, it wasn’t easy.
There were about 44 submissions. The ones that were really bad got axed first.
Then – out of the finalists – came the winner.
And guess what…
The winner was the one that had the LEAST amount of fancy graphics!
Why did it win?
Simple…
It was the clearest and classiest out of the bunch. The funny thing was that it really did NOT have a lot “graphic art” to it.
It just communicated the name of the organization. In other words – it got the job done without confusing the issue!
As you know- I have nothing against graphic people and I have several good relationships with graphic artists.
But my little experience today is just another great example of how words matter most.
Talk to you Soon!
Mike D.
PS- I had to withhold the name of the organization because they are waiting to announce the winner later in the month.
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