The Marketing Principle of “Loose Ties” and How it can Jump-Start Your Referrals…
Tweet In Malcolm Gladwell’s best selling book, The Tipping Point, he talked about the concept of “loose ties.” Since it has been a while since I’ve read the book I will not even attempt to paraphrase this amazing writer at all. However, I will give you the simple secret to adapting the concept of loose ties to help you grow your business. If you think about it, how many actual friends, in the true sense of the word, do you have? Most people only have a few. You know the...
read moreA Small Business Marketing Lesson: How to tap that newly saved Money…
Tweet In this short video we’ll discuss a small business marketing lesson. The savings rate in the U.S. Has improved since the recession and that’s good news for your business… Also… Just a few moments ago, my good friend Aila Accad, RN released her long-awaited new book… It’s called “34 Instant Stress-Busters, Quick tips to de-stress fast with no extra time or money.” You can see it at… I’m actually excited to tell...
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