I’m Running Late…Duh! (All this work for nothin’)
For about six months we’ve been getting calls from a certain mortgage company. Long story short, Jamie and I moved into this house in early 2008. Rates were a little higher at the time so it has always been on our mind to refi.
We really had no sense of urgency. Based on the fact that the real estate market is down a little, then you add the possible closing costs and everything else it really only makes sense to even entertain a refi it the rate is really low.
Anyway…
I’ll give it to these guys they were persistent. I respect persistence and while I don’t always answer the phone when people call I’m just not one of those people who will really make the person on the other end feel like crap.
The real truth is that I know people in the refi business. But like I said these guys were really persistent. After months Jamie said; “Sure, we’re willing to listen so why don’t you come by at 6:30 on Thursday.”
She figured that we could give them about thirty minutes.
At 6:41 the guy calls the house to say he’s running late and is about twelve miles away.
Now, I’m no master of the obvious, but it was clear he was running late. The idea is to call your prospect ahead of time not when you’re already late!!
All of those phone calls. All of that effort… Gone! You’re talking about someone’s mortgage here and being on time should be a no-brainer!
Of course cold calling really does suck to begin with and most of the time it’s against the law. And remember there are always simple things you can do to actually get your prospects to welcome your calls, but that’s another article.
There are a ton of ways to give yourself the upper-hand is the selling process. One way is to get better at your marketing and your ability to craft powerful marketing messages.
For insider tips that really work from 8 modern masters of persuasion check out…
http://askmiked.com/ethical-persuasion-products/
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