The Marketing Principle of “Loose Ties” and How it can Jump-Start Your Referrals…
In Malcolm Gladwell’s best selling book, The Tipping Point, he talked about the concept of “loose ties.” Since it has been a while since I’ve read the book I will not even attempt to paraphrase this amazing writer at all. However, I will give you the simple secret to adapting the concept of loose ties to help you grow your business. If you think about it, how many actual friends, in the true sense of the word, do you have? Most people only have a few. You know the ones,...
read moreThe 3 Fundamentals of Direct Mail
Every direct mail marketing piece must be strong in the following three basic areas… 1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers is to put a dollar value on everything you do anyway with a new customer. If you always do a “free estimate” or a “free consultation” put a price tag on it this way...
read moreWhat “Mom and Pop” Businesses Need to Know in a Tough Economy
I recently spoke with someone who started a local chapter of a business association. The business association’s mission… To get the word out to consumers that they should patronize locally owned businesses over national chains and franchises. Of course any cause has merit depending on your view point. So I asked this individual; “So what are you doing to communicate that message to the public?” Remember I am all about using the right words! His answer was pretty simple. “We...
read moreWill better Marketing, Selling and Persuasive Skills Win the Election??
Will better Marketing, Selling and Persuasive Skills Win the Election?? I guess that question will be answred on November 4th! You always hear things such as…. “It’s about the issues!” “It’s about knowledge and experience and being ready to take on such a demanding job as the Presidency of the U.S.” But, when you look closely at this Presidential election it seems to be about who is the better marketer and persuasive communicator. You should know that I am politically more...
read moreDon’t Let Simple Words Cost You Business in a Recession
This ONE question could have saved this guy…. I’ll quickly set the stage for you: Jamie and I want to paint a few rooms in our new house to make it more to our own tastes. We bought the house off of a relocation company who painted it all one neutral color. We have painted houses before. Like you, I have painted a few Martial Arts schools in my day and a couple of rental properties. But with both of us working and the fact that Julia’s four years old and Marissa is two it is just...
read moreA Quick Look at Sarah Palin’s use of ‘Under The Radar’ Street Smart Persuasion
Sarah Palin’s down to earth/ I’m one of you personality certainly shined through during the Vice Presidential Debate. I must admit that after her most resent one on one interview I was a little nervous for her, but she really knocked it out of the park. She employed some really simple “Under The Radar” Street Smart Persuasion… Just take a look at her opening greeting to Joe Biden, “May, I call you Joe?” This very much planned, but also very natural tactic did two...
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