Why Words Matter
Tweet Of course I might add – that they must be the RIGHT words. Anyway… I wanted to share with you a little bit about my Friday morning. I volunteer by sitting on the marketing committee for a local organization. This organization had to choose a new logo for their new identity. All of us volunteers had to choose the best logo, it wasn’t easy. There were about 44 submissions. The ones that were really bad got axed first. Then – out of the finalists – came the winner. And...
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