The Dirty Word of Success
Tweet In some circles there’s a dirty word associated with success and achievement. It’s a word that some are afraid to admit to “using.” It’s a word that some “teachers” of success philosophy brush under the rug and dare not say in public… Let’s be right up front: The dirty word of success that’s often kept on the hush by the “gurus” is work. Most people are smart enough to know the right kind of work, hard work, smart work, efficient work,...
read moreWhat is The Only Dumb Question?
Tweet One of the many fun aspects of what I do for my clients and subscribers is to interview other authors who have great messages to share. Recently I spoke with Greg Reid. Greg’s newest book is called “Think & Grow Rich, 3 Feet From Gold.” Let me give you a little back drop… The original “Think & Grow Rich,” was written by Napoleon Hill in the early part of the twentieth century. It’s a personal development classic that has been read by anyone serious...
read moreI Hope My Ship Comes In Before The Dock Rots
Tweet Last summer, Jamie, me and the girls made the drive from the Lakes Region of New Hampshire to Ocean City New Jersey. My parents live in Philadelphia and Jamie has family in both South and Central New Jersey. So beyond Ocean City being one of our favorite “quick summer getaways” when we lived in Philly it was an easy way to allow any family who wanted to see us, visit without taking the long drive up here. The girls had a blast on the rides and the boardwalk. Julia wants to move...
read moreThe Marketing Principle of “Loose Ties” and How it can Jump-Start Your Referrals…
Tweet In Malcolm Gladwell’s best selling book, The Tipping Point, he talked about the concept of “loose ties.” Since it has been a while since I’ve read the book I will not even attempt to paraphrase this amazing writer at all. However, I will give you the simple secret to adapting the concept of loose ties to help you grow your business. If you think about it, how many actual friends, in the true sense of the word, do you have? Most people only have a few. You know the...
read moreThe 3 Fundamentals of Direct Mail
Tweet Every direct mail marketing piece must be strong in the following three basic areas… 1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers is to put a dollar value on everything you do anyway with a new customer. If you always do a “free estimate” or a “free consultation” put a price tag on it this...
read more