The 3 Fundamentals of Direct Mail

Posted by miked on Apr 17, 2009 in Selling | 0 comments

Tweet Every direct mail marketing piece must be strong in the following three basic areas…   1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers is to put a dollar value on everything you do anyway with a new customer. If you always do a “free estimate” or a “free consultation” put a price tag on it this...