Obama used this classic sales formula to pitch his Healthcare
Tweet As I was listening to President Obama deliver his speech on healthcare reform it was really obvious that he was following an old classic sales formula. Problem – Agitate – Solve Basically state a problem that the person or group you’re persuading can identify with. Agitate it a little…Sort of like getting out your salt shaker and pouring some salt in the wound. Solve it…But more importantly, show how what you have will solve the problem and make the pain...
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