The Power of Informational Persuasion
Tweet Informational persuasion is powerful tool in the world of influence. In this article you’ll discover what it is and how you can use it in your business. You’ll see how it can be used to produce both positive and negative results. First of all, what is, “Informational Persuasion?” Informational Persuasion is simply defined as the use of information to persuade and influence a group or individual’s thoughts, actions and behaviors. The yin and yang of Informational Persuasion...
read moreThe Wrong Way to Market
Tweet It’s funny how great teaching examples come from both correct and incorrect principles. Last week I got an email from a woman who I didn’t know. The only reason it caught my eye was that it was the second or third email I had received from her in a couple of weeks. Now- I am on a lot e-newsletter lists- but I knew that I had not subscribed to receive emails from her (like you’ve done with my emails). So I figured I’d open the email and find some Bad Marketing lessons to...
read moreAlmost a Marketing Victim But Saved at The Last Minute
Tweet Here’s a story about some key mistakes that your New Hampshire Small Business can not afford to make in this tough economy. Read on so you don’t end up a “Marketing Victim.” Yesterday I got a call from a prospective client. The voice on the other end informed me that he was just about to approve the final “proof” of a direct mail piece. But his gut was telling him that “something just wasn’t right.” And the story begins… I asked: “What is your gut...
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