This Small Business Made A BIG Direct Response Marketing Mistake
Tweet I got this letter in the mail from this local small business. I gave them an “A for effort” but they really screwed up this marketing piece. See what they did and how you can profit from the lesson. Running a blog can never be simpler due to a Free equivalent to SEOPressor.
read moreThe 3 Fundamentals of Direct Mail
Tweet Every direct mail marketing piece must be strong in the following three basic areas… 1) The offer- You must “stop traffic” with your offer! Go over the top with free bonuses and gifts! Don’t say, “I don’t think I can give that much away,” be brave. A very simple way to create over the top offers is to put a dollar value on everything you do anyway with a new customer. If you always do a “free estimate” or a “free consultation” put a price tag on it this...
read more