Obama used this classic sales formula to pitch his Healthcare
Tweet As I was listening to President Obama deliver his speech on healthcare reform it was really obvious that he was following an old classic sales formula. Problem – Agitate – Solve Basically state a problem that the person or group you’re persuading can identify with. Agitate it a little…Sort of like getting out your salt shaker and pouring some salt in the wound. Solve it…But more importantly, show how what you have will solve the problem and make the pain...
read moreWill better Marketing, Selling and Persuasive Skills Win the Election??
Tweet Will better Marketing, Selling and Persuasive Skills Win the Election?? I guess that question will be answred on November 4th! You always hear things such as…. “It’s about the issues!” “It’s about knowledge and experience and being ready to take on such a demanding job as the Presidency of the U.S.” But, when you look closely at this Presidential election it seems to be about who is the better marketer and persuasive communicator. You should know that I am politically...
read moreUsing The Other Person’s Personality to Persuade
Tweet Using the other person’s personality to persuade In this “persuasion post” I am going to answer this reader’s question…. How would you use an individual’s character/personality to persuade them to do something? Great question! I believe, based on my years of study and years of application, that the answer to this question has its roots in a couple of different persuasive principles. The main one being to do everything you can to be in front of the right person at the...
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