Why You Should Be The Producer and The Start
Why You Should Be the Producer and the Star For the Salesperson and the Small Business owner it is their personal magnetism that drives their growth and success early on. In essence, many salespeople and small business owner become the producer and the star of their own show. Being the producer and the star is a good thing, here’s why: We have all heard that we need to work on our business and not in our business. Don’t get me wrong – I am all for building a big organization if...
read moreJoe Biden Guilty of Violating Basic Persuasion Rules
Joe Biden Guilty of Violating Basic Persuasion Rules Democratic Vice Presidential Candidate Joe Biden really blew it in his resent interview from an effective persuasion stand point. He said that it is “Time to give back” “Time to be patriotic.” He used the word “Take” to explain his ideas on wealth redistribution. This is not a political blog, this is an effective persuasion blog. But I’ll get it out of the way, I support McCain. From a persuasion perspective he failed...
read moreIs Sarah Palin Using Personality Marketing to Persuade Voters?
Is Sarah Palin Using “Personality Marketing” to Persuade Voters? Personally marketing is often used by smart business owners who realize that in many cases the unique personality they bring to the table is their greatest asset. Of course we all know people whose personality is their greatest liability! Palin certainly came across as just another PTA mom who will stand up for what she believes in. Many persuasion experts, including myself, know that people buy people first. We also...
read moreLetting go of “Waste”
Letting go of “Waste” By: Mike Dolpies Dave Pelzer, a New York Times Best Selling Author compared the mind to the digestive system. “We eat something and our digestive system extracts the nutrients and gets rid of the waste. Our minds are not as efficient, we tend to hold on to a lot of mental waste that ultimately drags us down.” There can be a lot of waste in your business too. Hanging on to old ways of doing things or systems that just are not productive...
read moreThe Chicken Mac Nugget Theory of Success
The Chicken Mac Nugget Theory of Success By: Mike Dolpies I remember watching the movie “Super Size Me” about the gentleman who went on a total MacDonalds diet for 1 month. In one particular part of the movie they were showing how chicken Mac Nuggets were made with parts from so many different chickens. The process was certainly not anything healthy or appetizing, but it made formulate the “Chicken Mac Nugget Theory of Success.” Our lives are sort of like a chicken...
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