What “Mom and Pop” Businesses Need to Know in a Tough Economy
I recently spoke with someone who started a local chapter of a business association. The business association’s mission… To get the word out to consumers that they should patronize locally owned businesses over national chains and franchises. Of course any cause has merit depending on your view point. So I asked this individual; “So what are you doing to communicate that message to the public?” Remember I am all about using the right words! His answer was pretty simple. “We...
read moreHow to and NOT to confirm an Appointment!
How to and NOT to confirm an Appointment! Those of us who sell services know the importance of confirming appointments in advance. I have been confirming appointments in one way or another since I was 18 years old. In those days I had people schedule to come in to my martial arts studio for introductory lessons. As a side note- I now know, as do many of my clients, that in most businesses you don’t call it an “appointment” anymore. You use friendlier words like “Visit” or...
read moreThe 4 Simple Secrets of Success
The 4 Simple Secrets of Success I frequently share these four simple secrets of success a little more in depth with a forty minute talk I do by the same title. You can contact me for details. 1-Set Clear Written Goals and Re-Write Them on a Regular Basis. I originally learned this from the great Brian Tracy. The simple act of writing and re-writing your goals on a sheet of paper cements them into your subconscious mind. Then your subconscious mind moves you toward your goals on a daily...
read moreDon’t Let Simple Words Cost You Business in a Recession
This ONE question could have saved this guy…. I’ll quickly set the stage for you: Jamie and I want to paint a few rooms in our new house to make it more to our own tastes. We bought the house off of a relocation company who painted it all one neutral color. We have painted houses before. Like you, I have painted a few Martial Arts schools in my day and a couple of rental properties. But with both of us working and the fact that Julia’s four years old and Marissa is two it is just...
read moreA Quick Look at Sarah Palin’s use of ‘Under The Radar’ Street Smart Persuasion
Sarah Palin’s down to earth/ I’m one of you personality certainly shined through during the Vice Presidential Debate. I must admit that after her most resent one on one interview I was a little nervous for her, but she really knocked it out of the park. She employed some really simple “Under The Radar” Street Smart Persuasion… Just take a look at her opening greeting to Joe Biden, “May, I call you Joe?” This very much planned, but also very natural tactic did two...
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