A Quick Look at Sarah Palin’s use of ‘Under The Radar’ Street Smart Persuasion

Tweet Sarah Palin’s down to earth/ I’m one of you personality certainly shined through during the Vice Presidential Debate. I must admit that after her most resent one on one interview I was a little nervous for her, but she really knocked it out of the park. She employed some really simple “Under The Radar” Street Smart Persuasion… Just take a look at her opening greeting to Joe Biden, “May, I call you Joe?” This very much planned, but also very natural tactic did two...

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Is Sarah Palin Using Personality Marketing to Persuade Voters?

Tweet Is Sarah Palin Using “Personality Marketing” to Persuade Voters? Personally marketing is often used by smart business owners who realize that in many cases the unique personality they bring to the table is their greatest asset. Of course we all know people whose personality is their greatest liability! Palin certainly came across as just another PTA mom who will stand up for what she believes in. Many persuasion experts, including myself, know that people buy people first. We...

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