The Marketing Principle of “Loose Ties” and How it can Jump-Start Your Referrals…
Tweet In Malcolm Gladwell’s best selling book, The Tipping Point, he talked about the concept of “loose ties.” Since it has been a while since I’ve read the book I will not even attempt to paraphrase this amazing writer at all. However, I will give you the simple secret to adapting the concept of loose ties to help you grow your business. If you think about it, how many actual friends, in the true sense of the word, do you have? Most people only have a few. You know the...
read moreThis Small Business Made A BIG Direct Response Marketing Mistake
Tweet I got this letter in the mail from this local small business. I gave them an “A for effort” but they really screwed up this marketing piece. See what they did and how you can profit from the lesson. Running a blog can never be simpler due to a Free equivalent to SEOPressor.
read moreThe Only Question To Ask When You Encounter Price Resistance
Tweet It’s inevitable! No matter what you sell or who you sell to occasionally you will run up against price resistance. “Your price is too high” or, “Sorry, that’s not in the budget right now.” The list really goes on and on. But it’s not the “occasions” that should worry you most. Like I said, if you are working hard odds are you will run up against some obstacles. But if it keeps happening; if you keep hearing over and over again, that your price is too high, what...
read moreThe Power of Informational Persuasion
Tweet Informational persuasion is powerful tool in the world of influence. In this article you’ll discover what it is and how you can use it in your business. You’ll see how it can be used to produce both positive and negative results. First of all, what is, “Informational Persuasion?” Informational Persuasion is simply defined as the use of information to persuade and influence a group or individual’s thoughts, actions and behaviors. The yin and yang of Informational Persuasion...
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