7 Ways To Get Your Small Business Moving
You’ve heard that quote about Gazelles and Lions in Africa right? The Gazelle wakes up knowing it has to run faster than the fastest Lion – the Lion has to run faster than the slowest Gazelle or one goes hungry and one gets eaten. The point of the quote is to remind us to “get moving!” The New Year brings a fresh opportunity to make things happen. Here are seven tips to get your business moving in 2010… Develop a Sense of Urgency A sense of urgency in your business...
read moreGet Ready For Course Corrections
After giving a talk at a local club, several people picked up copies of my book for themselves. I’m always grateful when that happens. It actually shows that people are “taking action” on a couple of the principles I talk about when I speak. Let’s start with those principles before we get to “Course Corrections.” “Keep Your Mind Open” and “Continuous Learning.” The fact is that you never know when an “AHA” moment can strike. That’s why it’s...
read moreThe Key to Economic Recovery is to End Constant Halloween (Scary Stuff)
I figured that since it’s Halloween month and the scary ghosts and goblins will be out soon that I’d do my best to tie it in to this article. So let’s see… The economy is starting to show some signs of recovery, but for some reason the stage still does not seem set for a period of growth which usually follows a down turn. Why is that? Why is there still this feeling of… “We’re not out of the woods yet.” The only possible explanation is that small...
read moreA Simple and Easy Way to Make “The Irresistible Offer” Work For Your Business
If your team were playing in the championship game which player would you trust to “come in the clutch” for you, the rookie or the seasoned veteran? In marketing there’s always some new wiz-bang think coming down the pike – Rookies! The truth is that amongst all the hype there are key principles – Veterans – of effective marketing that never change. One veteran is the Irresistible Offer. Let’s review this important marketing concept in a fun...
read moreWhat “Mom and Pop” Businesses Need to Know in a Tough Economy
I recently spoke with someone who started a local chapter of a business association. The business association’s mission… To get the word out to consumers that they should patronize locally owned businesses over national chains and franchises. Of course any cause has merit depending on your view point. So I asked this individual; “So what are you doing to communicate that message to the public?” Remember I am all about using the right words! His answer was pretty simple. “We...
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